Carlsbad web design + AI for North County businesses
Built to be found. Built to make the next step obvious.
Custom websites and Ada AI assistants — senior-designed in Carlsbad, live in weeks, and priced in the open.
5 live sites we built · transparent pricing · you own the code
02— Proof first
Coastal boutique - Shopify OS 2.0
The Gilded Fisherman
- What the business needed
- A physical shop with a following built on foot traffic and Instagram, and no storefront of her own online. Inventory lived in a camera roll and in her head, and nearly every piece is a single unit — the one-of-a-kind problem most retail templates are designed to ignore.
- What we built
- A homepage organized around four named departments, with a seasonal-arrivals carousel.
- The Collection — a full catalogue with a tailored detail page for every piece.
- Our Story, Journal, and Visit pages, plus a contact path and a map link to the Pine Ave shop.
- Our exact role
- Designed and built the site end to end, then ported the finished design into a custom Shopify OS 2.0 theme the owner updates herself.
- Result
- Live, inspectable build. Measured business outcome pending client approval.
Want to know what a stranger — and an AI answer engine — currently makes of your site? That is the audit, and it is free.
Get your free AI website audit03— Why people call
Three problems, every time.
01
The site looks dated — or never says why you are different.
A page builder can hold your hours and your phone number. It cannot explain why someone should pick you, and a visitor decides that in about the time it takes the page to finish loading.
Lifted out of an Elementor page builder into a hand-built site
02
Local customers cannot find you, or cannot understand you fast.
Being in the map pack and being understandable are the same problem seen twice: your facts have to be stated once, plainly, in a form Google, maps, and AI answer engines can read and quote.
Leads with the mechanic, not the adjective — the offer is explained before it is praised
03
Leads arrive after hours and get no useful answer.
The nine-at-night question is the one you lose. Ada answers from your own content, says so when it is unsure, and hands the conversation to you rather than inventing something.
Unsolicited concept demo — A concierge grounded in one pub's own tap list, hours, and events
04— What we build
Also available as add-ons: analytics dashboards and ad creative — the full service list.
04— Proof, live
Talk to Ada.
Not a mockup. The same kind of agent we wire into client sites, answering from real content — pricing, timelines, anything. Any hour.
Ada
Carlsbad Web & AI
Conversation with Ada
06— Case studies
Client work · Coastal boutique - Shopify OS 2.0
The Gilded Fisherman
An Old Florida boutique on Anna Maria Island: editorial navy-and-gilt layouts, four named departments, and a page for every one-of-a-kind piece — shipped as a custom Shopify theme the owner runs herself.
- Owner-editable Shopify OS 2.0 theme — she adds pieces, photos, and copy with no developer in the loop.
- Section-based templates, so page composition is rearranged in the Shopify admin rather than in code.
- A tailored product page per piece across the catalogue, served as WebP from Shopify's image CDN.
Client work · Cannabis-commerce payments - static Vite build
Triple G Payments
Payment infrastructure for licensed dispensaries, in gold-on-black: a rebate calculator whose inputs carry into the application, a clickable terminal demo, and a ten-row comparison against a typical current provider.
- Static ES-module build on Vercel with no framework hydration payload — no __NEXT_DATA__, no island runtime in the page.
- Calculator state carries into the review-request form, so the numbers an operator modeled travel with the lead.
- Content-hashed Vite bundles behind Vercel's edge cache.
Client work · Dispensary cash access - hand-built static site
EllaCash ATM
A dispensary cash-access company lifted out of a dated Elementor page builder into a hand-built static site: the Remote ATM flow explained step by step, a two-step fit check, and a compliance section written to be read closely.
- No CMS, framework, or site generator — the shipped HTML is the source, readable in view-source.
- GSAP, ScrollTrigger, and the webfonts are served from the site's own origin, so the render path pulls no third-party scripts or fonts.
- Versioned query strings on CSS and JS give deterministic cache busting on every deploy.
All the work — including two labelled concept demos and the founder’s in-house build
One rebuild, before and after.
The same job — explain the product. The old page-builder answered with template feature cards and stray stock photos; the rebuild walks the 60-second transaction step by step, a record at every stage. Live today at ellacashatm.com.
—— How it goes
Four steps, no fog.
- 01
Scope
One call to map the goal, the audience, and what done actually looks like.
- 02
Design
You see real screens in days, not slideware, and we iterate fast on them.
- 03
Build
Hand-coded on Next.js, with the AI agent trained on your real content.
- 04
Launch
We ship, measure, and tune. You get the keys, the code, and the numbers.
08— Pricing
Website
A fast, custom site that makes the right first impression.
$449
to build, then $29/mo — hosting, updates & support
- Custom design — no template, no page builder
- Built on Next.js and hosted on Vercel
- Mobile, keyboard, and screen-reader tested before launch
- A CMS you can update without a developer
$478 due today — $449 one-time build plus your first month at $29. Cancel the monthly plan any time; the build is yours to keep.
Website + Ada
Most popular
The full package: the site plus Ada answering on it, day and night.
$849
to build, then $59/mo — hosting, updates & support
- Everything in the Website plan
- Ada, trained on your real content and policies
- Answers after hours, hands off to you when it should
- A transcript of every question people actually ask
$908 due today — $849 one-time build plus your first month at $59. Cancel the monthly plan any time; the build is yours to keep.
Ada
Add Ada to the site you already have.
$449
to build, then $39/mo — hosting, updates & support
- Ada, trained on your real content and policies
- Embeds in your existing site with one script tag
- Guardrails, a stated uncertainty answer, and human handoff
- A transcript of every question people actually ask
$488 due today — $449 one-time build plus your first month at $39. Cancel the monthly plan any time; the build is yours to keep.
Build fee once — you own the code, the content, and the keys. AI plans include usage within fair limits. Prices in USD.
Exact page limits, revision rounds, exclusions, and cancellation terms are published at /pricing — in writing, before you pay.
— Common questions
Asked before, answered straight.
Anything else, ask Ada — she answers these live, any hour.
Most projects go from first call to live in one to three weeks, depending on scope. We move in small, visible steps so you are never waiting in the dark.
A website is $449 to build, then $29 a month for hosting, updates, and support. Add a custom AI chatbot for $449 to build and $39 a month, or get the website-plus-AI bundle for $849 to build and $59 a month. That is a fraction of what agencies charge, with no long contracts.
Yes. You get the full codebase, the CMS, and the keys. No proprietary lock-in and no surprise hosting markup.
It answers from your real content with guardrails, says so when it is unsure, and hands off to a human when it should. You get a view of every question it is asked.
Not at all. The studio is young too, which is why you get senior attention and published prices instead of a quote that depends on how you look. There are live sites we built that you can open and inspect, and we would rather you did that than take our word for anything.
10— Who you work with
Senior people, no handoffs.
The person who scopes your project is the person who builds it. The full crew — and the honest line between what they did before this studio and what this studio has shipped — is on the about page.
10— Begin
Impossible to miss.
Tell us the goal. We come back with a plan, a timeline, and a number — within two business days.